Seangel Sports & Leisure Sdn Bhd was incorporated on 15th December 1990 and it has held a vigorous spirit, a sense of vitality and emphasis on group co-operation since the time of its establishment. Everybody works together in one accord, each giving his best performance while utilizing the strength of the group, thereby, promoting the active growth of the group. We attempt to instill into every employee the concept of sincerity and up rightness are important prerequisites of learning to do the job. At the same time, because our aim is perfection, we place emphasis not only on the work requirement for our employees but we do this to provide our customer with top-notch and complete service.     To ensure efficiency and high performance of our business and customer satisfaction, we would like to emphasis here that we are practicing our own philosophy. Our guiding principles are: Continuous Growth Customer Satisfaction Internal Harmony Business Achievement The philosophy of “Continuous Growth” is our management guideline. In order to carry out our business philosophy, the achievement of “Customer Satisfaction, Internal Harmony and Business Achievement” are emphasis as fair personnel policies and equal employment opportunities.      According to our philosophy of “Continuous Business Growth”, this is just a start. In the near future, we shall continue to strive for excellence in the quality of our business to provide our customers with better services. Seangel has tied-up with Hong Kong suppliers to put more efforts to develop our International Markets and to invest in new business operations for the continuity of expansion and growth. In this way, we can provide our employees with an environment for the expansion and development of personal careers and cultivate future business talents. We work together to create an enterprise with continuing business growth. We used to assembly and do packing locally with our house brand of "SEANGEL" which emphasis that we are marketing "Malaysian Made Product". With the philosophy of “Continuous Growth and Business Achievement” which makes us strive to supply products that meet the real needs of swimmers in conjunction with their comfortable having fun in the water and the enhancement of Sports & Fitness Awareness.        Seangel is a company mainly deals with local marketing with our own house brand packaging and its started to go international market for export business since year 1999. Addition to its experience, Seangel has been expanded to target family, kids and ladies of stylish swimming products and accessories; mask and snorkel sets; outdoor children toys and leisure products with high quality and assorted design & colors.      Seangel always ensure that a sportive and innovative products with a competitive price which is affordable to all level of people. We adopt an integrated production line, handling design, mold-making, plastic injection molding and full range of Fog-Free coating for goggles.        Seangel Sports and Leisure Sdn Bhd was born in 15 December 1990 and having its registered office at Wisma Bestimex No.: 20 Jalan SS25/22 Taman Mayang 47301 Petaling Jaya Selangor Darul Ehsan. Seangel is one of the subsidiaries of Bestimex Group of Companies. Seangel has its associate factory in Shenzhen, China. It's assembly and packaging warehouse is located at No : 87 Jalan Nilam 1/2, Taman Teknologi Tinggi Shah Alam, Batu Tiga, Shah Alam, Selangor D.E.      Seangel imports and supplies a whole range of water sports & leisure products under “SEANGEL” house brand. These include Water Fun’s products, Outdoor Fun’s products, Diving Masks, Snorkels, Swimming Goggles, Swim Gears, Swim Wear and etc. Seangel products are supplied to sport shops, swimming center, pro-shops, sports and recreation clubs, beach hotels, departmental stores and hypermarket.        SEANGEL belief the echoed of “People Make A Better Company” and it has a group of well-trained specialist to provide good customer service from vary department. We also belief in self-expression and improvement as personal development is keenly encouraged.      We motivate our staff to identify and solve problems on their own initiative. In fact, this will promote a sense of team spirit and professional pride among our staff. In conclusion, we belief in people will eventually benefit not only the Company but also our business partners. Because with “Internal Harmony” will eventually bring forth tomorrow’s innovation.        We always participate in the local and international activities like exhibition and major in the field of Sports, Swimming, Children Outdoor Toys and some general Trade Fairs. We are promoting our products by using own house brand of "SEANGEL" to the Malaysian markets. We have many distributors and agents in Malaysia. We always enhance the excellence in the quality.      Therefore, we normally do the packing locally by engaging a group of well-trained workers. Besides that, we also engaged some specialist to design the artwork for our packing. We always wanted to design different packing artwork for different type of products. We believe that as a leader of the local and international markets, we must be exclusively and keep-on develop, always have some creative ideas and designs to provide a fresh image and good reputation to the customer. We want our distributors and agents to feel proud by carrying our "SEANGEL" products in their countries.        Seangel also reaches out with a “Customer Comes First” policy and it belief that customers are like the roots of a tree, the more densely the roots scatter, the more prosperous the tree growths. Today, these customers’ need and desire have progressed from mere material affluence to one of spiritual affluence, in which they seek comfort and security to satisfy their need for their well-being.      Seangel recognized this change and as such has tailored a Customer Satisfaction Policy aimed at achieving customers real confidence and expectations through the our honest attitude, superior quality and professional service.        - Every customer contacts are being treated as an opportunity to build a positive relationship.      - Treat customer as valued business partners in the success of our business as well as customer.      - Train all employees so that they share the company’s commitment to customer satisfaction.      - Give solution to all customers’ problems with top priority.      - Customer feedback should take place within one day.      - Customer may not always be right but the customer satisfaction is always the goal.      - Seangel intends to stay ahead of the competition, to be always available to the end-user, and to achieve a lasting relationship namely “Customer Satisfaction”.        We believe our new concept of the One Stop Mobile Cart of aquatic product shall be the first in Malaysia. Our objectives are to provide conveniences for general public in getting to know Malaysia’s popular diving destination and in getting there and to promote Malaysia as a haven for diving amongst the tourist in conjunction with the vision of Tourism Board of Malaysia.      Beside that we are targeting to enable more of younger generation to pick up swimming as a hobby and to provide opportunity and conveniences for general public to understand more about water sports and swimming. We are planning to station our SBUs in most high traffic outlets nationwide and shall cover the whole of Klang Valley by year 2002. We shall then look into other states like Penang, Malacca and other water sports popular destination like Pulau Tioman and etc.